Grimaldi Industri: Three Decades of Strategic Brand Protection in Partnership with Groth & Co

Grimaldi Industri AB is a group operating across various branches of the manufacturing industry and has, over the years, placed an increasing focus on the bicycle industry. The group includes classic brands such as Crescent, Monark, DBS and Kildemoes, as well as the global brand Bianchi — an Italian brand focused on high-quality bicycles, where tradition and innovation go hand in hand. As a family-owned company, we have always taken a long-term view of both our products and our brands. Our collaboration with Groth & Co spans more than 30 years, making them a natural and integrated part of the way we work with intellectual property assets.

Strategic brand protection for international expansion

As the group expanded, particularly within bicycles, it became clear that there was a need for strategic consideration and structured protection on a global scale. We faced challenges relating to registrations in multiple jurisdictions, potential infringements, and the need to secure our name digitally as well.

We were looking for a partner who could not only handle the legal aspects, but who also understood the value of a brand built on heritage, craftsmanship and reputation.

A long-term partner for strong brand protection

Groth & Co has helped us build and manage a robust trade mark portfolio over time — from registrations in key markets to handling infringement matters and protecting our domain names.

What we appreciate most is their proactive approach and their ability to combine legal expertise with a genuine understanding of our business. They act not only as advisers, but as a long-term partner who helps us make the right decisions at the right time.

The confidence to grow while focusing on our core business

The collaboration has given us confidence that our brands are protected, which in turn has enabled us to focus on our core business: developing and manufacturing bicycles of the highest quality.

Over time, it has also helped strengthen the value of the Grimaldi Group, particularly as we have grown internationally. Having a consistent and well-managed IP strategy has been crucial to that development.

Groth is a partner we have been able to rely on for more than three decades. They combine deep legal expertise with a business-oriented approach and have played an important role in protecting and developing the value of our brands.

/ Martina Johansson, Trademark Manager, Grimaldi Industri