Magnus is a Senior Consultant at Groth & Co, specialising in disputes and litigation relating to trade marks, patents, designs, copyright, as well as media and marketing law. He has extensive experience in handling complex cases before both civil and administrative courts – including the Supreme Court and the Patent and Market Court of Appeal – and is recognised as one of the most experienced advisers in the intellectual property litigation field. Magnus also manages administrative disputes concerning domain names, including ATF (.se) and UDRP (.com and other domains).
Over the years, Magnus has successfully represented clients across a wide range of industries, including automotive and manufacturing, energy, food and confectionery, media, construction, and pharmaceuticals. His work is characterised by strategic thinking, commercial insight, and a deep understanding of both legal and business imperatives.
Magnus also has extensive experience in managing international IP portfolios, combining legal expertise with strategic advice on the maintenance and development of intellectual assets. His advisory approach is firmly rooted in the client’s business objectives – whether related to market entry, product launches, licensing, M&A, or cost control – translating legal considerations into practical decisions, priorities, and KPIs.
Magnus is a Board Member of Groth & Co and is internationally recognised for his expertise. He has been named an IP Star by Managing Intellectual Property (MIP) for four consecutive years: 2025, 2024, 2023, and 2022.
Utbildning och auktorisationer
Authorised Patent Attorney (SE)
Authorised Trademark Attorney (EUIPO)
Authorised Design Attorney (EUIPO)
Authorised IP Attorney
Master of Laws, specializing in intellectual property law, University of Uppsala 1999
Intellectual property law and media law, Maastricht Universiteit, The Netherlands
IT-management, University of Stockholm
Language studies at Università per Stranieri, Perugia, Italy, 1996
MARQUES, Association of European Trade Mark Owners
Member of, MARQUES Design Team




